Thursday, 18 April 2019
It is policy of Royal mail to deliver three items of junk mail to each and every house throughout the land. This annoys some, pleases those who send them and irks badly the postie who has to carry 500 or so on top of all the other mail. They do get a few pence for them, not as much as they did once, RM cut the payment to the postie while the useless union agreed. It could be worse however, some time back they wanted the postman to carry 9 of these each week, increasing the weight in his sack three fold and adding about an extra half hour a day sorting the junk. That at least failed.
Here I have some regulars, the pizza advert being the most popular through the door and one of the worst to deliver. Small 'Pizza Hut' pizza's start at around £10 -£15. I buy mine for £1 in Tesco. Who bys these at that price, and how often do they bring them in? Now I like a pizza now and again, though the nurse insists I don't, but I wonder how many folks laziness make use of home delivered pizzas rather than eating food? Remember we also have 'Domino's' down the road and other smaller pizza outlets. Now I like the idea of food delivered to the door, not that I like the price mind, but a cheap Tesco one suits me. Clearly these leaflets work well when selling pizzas as everybody is dropping them weekly through our door.
'Specsavers' is another regular one. Clearly this company is doing well as every three months or so a wee mag drops in cheerfully advertising hugely expensive glasses while the girl is always disappointed when I go as I always plead pensioner poverty and go for the cheapest. The girls are usually too young to know what that means! This one I don't mind as I have to go sometime, I ought to go this year, and while today it features nothing relevant you never know.
'Sky' meanwhile are offering me a saving off £150 if I use their mobile. The mobile on offer is one of those nice Chinese ones, 'Huawei,' you know the people who invest in your technology and pass all your secrets back to Beijing? Well done 'Sky' that's just what I want, well I might if I had some friends to make phone calls to, which I haven't so I will save a great deal more by recycling this one.
The beer club might be more popular however. This one offers a free case off trendy beers, 8 in the case plus magazine and snack, and if you join the club you get the same, with differing beers each month for a mere £24 a go! Hold on, if I buy in Tesco I get 8 beers for about £14 depending on what I buy. Why pay more for 8 different drinks in which 6 might be rubbish? Some might be tempted. This reminds me of a man I once worked with, he belonged to the 'Whisky a Month club.' He was so into this that when a friend looked after his house while he and the wife were on holiday (in far off Scotland visiting distilleries) she reported the place awash with bottles. Each contained some whisky at different levels but they lay about all over the place. I was not surprised to see him recently as he recovered from what looked like a stroke, I suggest I know a reason for this.
From a business point of view these leaflets are worth it. Deliver to 10,000 houses and depending on what you sell you will get enough business to make money. Continue for ever there after and your business will grow or at least it will if you provide a good service. Leaflets, junk mail, work! You and I might dump them but most folks look through them before they are recycled. That way one will eventually catch the eye and money is spent. There after the leaflets continue.
My recycling bag likes them...